Most auto repair shops offer very good services when it comes to fixing autos, but when it comes to marketing their business they are out of their element. As we all know, every business needs effective marketing in order to be successful. This means that significant campaigns will have to be placed on marketing your auto repair shop in order to sustain a business that is profitable. You may also focus the marketing attempts both on looking for some new customers who can start doing business with your auto repair shop and also keeping your ongoing customers satisfied so that they can continue taking advantage of your services.
In case you run an auto repair shop and would like to profit from all the available opportunities since this is a very challenging business, take into account these ten easy and effective ways to promote your auto repair shop.
1. Treat Your Customers well
One of the best ways of attracting clients to your auto repair shop is by word of mouth. Most often, People will ask friends, family, colleagues and neighbors for recommendations when it comes to auto repair services. When you treat the customers well, it is obvious they will market your shop by telling other people about your good services. These suggestions will bring in desirable business for you on a consistent basis.
2. Website
Your company will necessitate a website since many people search online for such services. The website will consist of info on the location of the shop, the services you offer, pricing, hours, email signup and business contact info. The website text should be optimized for SEO so that when someone looks for auto repair services within your area, your auto repair shop will turn up among the first results.
3. Email Newsletters
You really should come up with a distribution list from your clients and also those who go to and sign up in your website to get special offers from your shop. You can send periodic newsletters to your email distribution list in order to advise all your potential customers to select your auto repair shop whenever they need your services. The emails could contain information such as coupons, customer satisfaction stories and the promos you’re currently running.
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4. Social Media
You can create social media accounts to help you connect with your with your potential and current customers. Use a Twitter account, a Facebook page or Instagram to make your customer know every time you are running a certain promotion, posting business trends and also to allowing folks share the remarkable experiences they have had with your auto repair shop. This will make it easy for your prospective clients to get a good feel of the services you make available as well keeping your auto repair business on the minds of the current clients until the next time they need your services.
5. Following Up With Your Old Customers
Online marketing is spectacular and it will increase your client base, but you should also focus on some basic, traditional marketing. In case some of your clients haven’t been around for some time, you can call to check on them, and also provide them a free check up the next time they come to your shop.
6. Strategic Alliances
Seeking out non-competing business with the same target market and passing business between each other is also another form of successful marketing. If you are a regular repair auto company you can refer business to a glass and windshield replacement shop and also have them do the same. Once this technique is done in a correct way it becomes a win-win for each of the businesses.
7. Local Flyers
Running off a handful of flyers and having them delivered in your neighborhood can also be a beneficial way of advertising and getting new clients. The best way to do this is to give a special offer to the potential customers which will be very difficult to refuse.
8. Sending Holiday Cards To Old Customers
The holiday season is one of the best times to bring people together and also remind your customers of your existence in case they need help in auto repairs. So create a playful and captivating holiday card that will put a smile on your customer’s faces.
9. Oil Change And Check Up Reminder
You can invest in your patrons by sending them frequent reminders to get their automobiles checked up or get their car oils changed. This is very easy to do since it is done auto-magically using your email software.
10. Online Review Sites Or Directories
Be certain that you prompt your clients to leave you favorable reviews on your social media pages or your Google reviews page. These treasured reviews will create a very strong buzz and also give you trust for everyone who reads it.
In conclusion, you can start doing just about everything listed above today. Digital signage is less expensive and much easier than you think. And digital displays come loaded with some amazing elements that make educating and delighting your clients seamless.